Four common mistakes when scaling a tech startup in Latin America
The decisions a bootstrapped founder makes out of necessity are usually right at the time. We review the mistakes that later hold back scaling, and why each one belongs on the board’s agenda.
Read article →Why half of AI initiatives fail in organizations like yours
Roughly half of enterprise AI initiatives are abandoned before production. The causes are managerial rather than technological, Latin America is no exception, and an HBR framework helps fail less.
Read article →Silver Triangle in the AI Era: Employee, Company, Customer
The Nordic School drew it in the eighties: make the promise, enable the promise, keep the promise. With AI, building product stopped being a barrier to entry and those three relationships became the ground where competition happens.
Read article →What Is BPM in the AI Era: A Guide from the Ground Up
The discipline has not changed in twenty years: model, automate, measure, improve. What AI changed is how much each stage costs, how long it takes and who can do it.
Read article →Features vs. Solutions: 7 Steps for a B2B Demo
The salesperson recites 200 features, the client takes notes, and you never hear back. A 7-step methodology with Zoom vs. Skype and Netscape case studies, and why role-play raises close rates 20–45%.
Read article →Software Outsourcing in the AI Era: Beyond Price
Uruguay didn't reach USD 2.68B in beef by selling live cattle. The software industry exports, today, the equivalent of cattle on the hoof. What we have to add to the code.
Read article →Strategic Thinking for CEOs: A Practical Guide
Everyone tells you to think strategically — nobody tells you how. The open-water swimming analogy, seven do's, three don'ts and the three concrete benefits of lifting your head.
Read article →International Expansion: Localize the Business
The mistake almost every startup makes when going international: they localize the product but not the business. Pitch, tone, go-to-market and docs all need adapting.
Read article →AI Risks for Boards: What Directors Should Ask
AI gives leaders superpowers — but also creates silent risks: task expansion, work without boundaries, and fragmentation of strategic thinking.
Read article →Selling to a Much Larger Client: A B2B Guide
When your client is much bigger than your startup: the real challenges of selling to an enterprise, the pressure on the product, and the opportunities most founders don't see coming.
Read article →Humor in Leadership: How It Improves Decisions
Humor isn't the opposite of seriousness — it's one of the most underrated tools for unlocking ideas, reducing tension, and finding solutions that wouldn't otherwise surface.
Read article →How to Evaluate a Startup Founder: 7 Attributes
Just as the MVP defines the minimum viable product, what attributes define a viable founder? Seven dimensions that, in practice, make all the difference between building something and surviving the attempt.
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