Buho Advisors
Perspectives

Thinking from the boardroom

Ideas on technology, leadership and business strategy — written from experience, not from the sidelines.

Lift Your Head Out of the Water: Strategic Thinking in Practice

Everyone tells you to think strategically — nobody tells you how. The open-water swimming analogy, seven do's, three don'ts and the three concrete benefits of lifting your head.

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Your Software Speaks the Language. Your Business Doesn't.

The mistake almost every startup makes when going international: they localize the product but not the business. Pitch, tone, go-to-market and docs all need adapting.

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The Silent Risks of AI for Directors and CEOs

AI gives leaders superpowers — but also creates silent risks: task expansion, work without boundaries, and fragmentation of strategic thinking.

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Dangerous or Advantageous Asymmetry?

When your client is much bigger than your startup: the real challenges of selling to an enterprise, the pressure on the product, and the opportunities most founders don't see coming.

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Solving Problems — With Humor?

Humor isn't the opposite of seriousness — it's one of the most underrated tools for unlocking ideas, reducing tension, and finding solutions that wouldn't otherwise surface.

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MVF — Minimum Viable Founder

Just as the MVP defines the minimum viable product, what attributes define a viable founder? Seven dimensions that, in practice, make all the difference between building something and surviving the attempt.

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