Buho Advisors – Technology advisory for boards in Latin America
Technology Advisory for Boards · Latin America

Real Experience.
Strategic Vision.

Helping boards turn technology into a sustained competitive advantage. Not consultants — doers.

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A team that complements itself

Buho is a team of doer consultants — founders and operators of global companies. Our members have taken B2B products and services to more than 70 countries across 6 continents, earning national and international recognitions in innovation and management excellence.

We complement each other by design. Some members come from technology product companies — SaaS, platforms, no-code, AI — and others from professional services companies — consulting, staff augmentation, digital transformation. In both cases we share having operated companies that left their country and their continent, with the learnings that only being there can produce.

We combine strong academic credentials — Bachelor's degrees, MBA, PhD — with real operational experience. We are not theoretical consultants: we get involved. Before advising, we interview leaders, we read materials, we get immersed in the context. That's how we can advise accurately — not from the sidelines.

Complementary team

Backgrounds in technology product and professional services — different angles on the same board.

Real global experience

Companies that already crossed borders and continents — not the promise of doing so someday.

Doers + academics

We execute and we teach. Strong academic credentials paired with broad operational experience.

We go deep

Interviews, materials review, industry immersion — we opine on what we genuinely know.

Our board advisory methodology

We are a selective boutique advisory. Before engaging, we ensure a strong mutual fit — because real impact happens in win–win partnerships and our time is limited. We invest where we can truly make a concrete difference.

Initial Assessment

We study the business, its challenges, and strategic positioning. This phase validates alignment on goals, culture, and expectations before we commit. It ends with a clear decision: move forward together — or not.

First Board Session

We structure the first meeting around one central strategic theme, ensuring focus, depth, and actionable decisions with measurable next steps.

Subsequent Boards

We maintain continuity, track outcomes, and review prior decisions. We recommend at least three sessions to measure progress and refine strategy.

Special Dynamics

Optional, tailored sessions as needed: CEO coaching, executive alignment, or strategic workshops for critical initiatives.

Success cases

BPM · No-code

Flokzu

A world-class no-code BPM product, ranked among the best globally. Founded by members of our team and later acquired. We continue supporting the board as advisors, driving strategic evolution and international expansion.

Cybersecurity

Zula Cybersecurity

An innovative cybersecurity awareness platform. Its gamified approach achieves exceptional engagement and measurable gains in organizational security posture.

AI · HR Tech

Meet PIA

An AI-powered solution for interviews and talent insights. Empowers HR teams to make better decisions and develop people strategically across the organization.

GovTech · Fintech

Integradoc

Founded by members of our team and later acquired. We support the board on large-scale projects with government clients across Latin America and financial institutions throughout the Americas and Africa.

Logistics · Southern Cone

Marina-Box

A logistics and foreign trade company with operations across the Southern Cone — Argentina, Uruguay, and Chile. We focus on leveraging technology to increase efficiency, scalability, and operational visibility.

Staff Augmentation · US

Lithium Software

A US-based staff augmentation company providing highly skilled tech talent for clients across the United States and Central America. We advise the CEO on strategy, leadership, and continuous development.

Agribusiness · Dairy

Prolesa

The reference partner for Uruguay's dairy farmers. Nine business units — animal nutrition, seeds, fertilizers, veterinary supplies, milking equipment — and a growing branch network covering end-to-end supply for a sector where closeness to the producer is the main asset.

Industrial AI · Steel & Energy

Pilot X

Leaders in artificial intelligence applied to heavy-industry processes. They take predictive models onto the plant floor — steelmaking, rolling mills, oil & gas — integrating PI System, Azure and AI agents to cut downtime, raise throughput and lower energy consumption. Their Launchpad method tackles the sector's real problem: most industrial AI pilots never reach production.

Retail · Architecture & design

Bosch & Cía

A Uruguayan reference in surfaces and bathroom and kitchen fixtures for architecture and design. More than 60 international brands, showrooms in Montevideo and Punta del Este, and an uncommon ability to read local architectural taste and adapt to it.

Business association · Foreign trade

Unión de Exportadores del Uruguay

Uruguay’s business association specialized in exports, founded in 1967 at the initiative of the Chamber of Industries together with five other trade and agricultural associations. It represents the export sector before the government, advocates for a practical regulatory framework for exporting, and runs programs and services — certificates of origin, exporter assistance, initiatives such as SheTrades Uruguay and MYPE Exporta — that help companies grow abroad.

Latest thinking

Strategy · AI 2026

Silver Triangle in the AI Era: Employee, Company, Customer

The Nordic School drew it in the eighties: make the promise, enable the promise, keep the promise. With AI, building product stopped being a barrier to entry and those three relationships became the ground where competition happens.

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Processes · Technology 2026

What Is BPM in the AI Era: A Guide from the Ground Up

The discipline has not changed in twenty years: model, automate, measure, improve. What AI changed is how much each stage costs, how long it takes and who can do it.

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Sales · Strategy 2026

Features vs. Solutions: 7 Steps for a B2B Demo

The salesperson recites 200 features, the client nods, and you never hear back. A 7-step methodology with real cases and evidence.

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Industry · Technology 2026

Software Outsourcing in the AI Era: Beyond Price

Uruguay didn't reach USD 2.68B in beef by selling live cattle. The software industry exports, today, the equivalent of cattle on the hoof.

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Leadership · Strategy 2026

Strategic Thinking for CEOs: A Practical Guide

Everyone tells you to think strategically — nobody tells you how. The open-water swimming analogy and the concrete recipe to lift your head out of the water.

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International Expansion 2026

International Expansion: Localize the Business

The mistake almost every startup makes when going international — and how to avoid it.

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Leadership · AI 2026

AI Risks for Boards: What Directors Should Ask

AI gives leaders superpowers — but also creates silent risks that every executive needs to understand and manage.

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B2B Strategy 2025

Selling to a Much Larger Client: A B2B Guide

When your client is much bigger than your startup — the real challenges and the opportunities most founders don't see coming.

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Leadership 2025

Humor in Leadership: How It Improves Decisions

Humor isn't the opposite of seriousness — it's one of the most underrated tools for unlocking ideas and finding solutions that wouldn't otherwise surface.

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Leadership 2025

How to Evaluate a Startup Founder: 7 Attributes

Just as the MVP defines the minimum viable product, what attributes define a viable founder? Seven dimensions that, in practice, make all the difference.

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Ready to elevate your board?

We are selective about the commitments we take on. If you believe there's a fit, we'd like to hear from you. The first step is a no-cost, no-commitment conversation.

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